Program Overview
Grand Vision
Linking Lansing & U is a proactive initiative created by the City of Lansing to design and implement programming to engage university students. As Downtown Lansing begins to emerge as an entertainment and cultural destination it is ideal timing to showcase the city's progressive enrichment to our future business and civic leaders, and overcome barriers of the past. The City of Lansing has long suffered from disconnect with thousands of students that the region educates. This program will be the first step in securing a future with Michigan's brightest. We aim to bring in this creative class to evolve into a thriving community. The long-term goal is to create, and sustain a resident base that is promising for the city's future economy, business and quality of life.
Target Market:
• College and University students ages 18-24
• Young entrepreneurial visionaries
• Recent College and University graduates
The Plan
In order to execute our grand vision, we will implement a number of tactics to engage student involvement with the city. These plans include mixers of peers and professionals, networking events with the city's best, career enhancement workshops, and long range internship and entrepreneurial programs. With the combination of industry and enjoyment we will attempt to spark interest amongst the students in Lansing's urban life. We believe once the students engage in our program the transition from campus life in the greater Lansing area to professional life in our capital will be an easy transition.
Evaluation
Initially, we will evaluate Linking Lansing & U in terms of attendance to our events and registration numbers in our program. In the long range plan we will begin to track the members in their success in future endeavors.
